Digital Marketing Trends

 

WHAT IS DIGITAL MARKETING?

Digital marketing is the term for marketing products or services that use digital technologies such as mobile devices, tablets, online marketing, social media marketing, etc. In simplistic terms, digital marketing is the promotion of products or brands through one or more forms of electronic media.

Effects of digital media

Through digital media, consumers have access to information at any time and in any place they want. Digital media is a growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what Your Company says about your brand, but what media, friends, relatives, partners, etc., are also saying.

Benefits of digital marketing

1. Level of equality: any company can compete with any competitor regardless of size with a sound digital marketing strategy.

2. Reduced costs: your company can develop its online marketing strategy at very low costs.

3. Real-time analysis: you can see in real time what works or not for your company

4. Refine your strategy: refine your strategy at any time and see improvements or opportunities for further refinement almost instantly.

CURRENT TECHNOLOGY

1. Social networks: advertising on social networks has become the key to digital marketing.

2. Search engine trends: what you are looking for will also help search engines to show ads related to your needs.

3. Ads with an expiration date: such as photos / videos from Snapchat that show upcoming products or services for a few seconds.

4. Streaming live video: videos are popular with most people and, with improved mobile connectivity and technology, they have become an integral part of a marketing strategy.

WHAT FUTURE HOLDS?

Virtual reality

The search for Facebook on virtual reality has opened a new flow of digital marketing. Big companies like google, Microsoft and others have He started developing hardware and virtual reality interfaces. This will be 30 billion dollars in the sector in 2020.

Geo-Localization

Location-based advertising is a new way of doing digital average. With access to the position of social networks, local businesses can identify the consumer nearby and can offer offers, offers and information by message and more Real-time methods Position-based digital marketing can improve a lot business, and progress in technology will lead this to become the main trends in digital marketing. With the help of geolocation Augmented reality it also affects the digital market.

Social media

Social Media is an integral part of digital marketing now and it will increase in the future. Digital Facebook revenue from marketing to the fourth is around$ 5.2 billion. Social networks contain a lot of information about consumers. Use of social networks as a platform for digital marketing many advantages like:

·         Specific group targeting

·         Specific marketing event

·         Personalized marketing

Multi device advertising

User who uses multiple devices and multiple platforms for access and view information. Future advertising is not limited or limited by functionality of the device or platform what it’s not about what's yours, ones on how to show it to the world. Digital marketing is growing rapidly and its fantastic way to market brands and companies and with the progress of new technology, you will see changes, many changes in the future.

·         More Customize.

·         Most relevant.

·         More Locate.